Here's our own business case, built with the same platform and the same conservative modeling discipline we'd apply to yours.
Change the assumptions below to see how the model responds.
This model monetizes two things. A third is tracked but deliberately left out of the dollar total.
Additional deals won, from a modeled win-rate improvement.
Internal capacity recovered, from spending less time building and maintaining value tools and business cases.
Sales-cycle compression. We don't have direct evidence of its magnitude, so it's left out of the dollar figure.
We model well below the published research.
Genius Drive / Enterprise Value Collective research across 100+ B2B technology companies reported a 48% average win-rate improvement, and a 25% average sales-cycle reduction, among sellers using value selling. This model uses a 5%–15% relative win-rate improvement range and a 5%–15% sales-cycle reduction range, substantially more conservative than the published average. We don't assume Funnel Cloud alone reproduces the broader value-selling result.
Production-effort savings are a directional anchor, not a benchmark.
Genius Drive markets its approach as reducing value-tool production cost by 50% versus building it yourself. We use that as a directional anchor for a 30%–70% modeled range (50% expected) on the effort saved building and maintaining calculators and business cases. This isn't a claim about our own customers' results, since we don't have that data yet.
Every input is yours to change.
The assumptions above aren't fixed. Adjust your own opportunity volume, win rate, deal size, and how conservatively you want to model the impact. The results update immediately, the same way they would for anyone using a Funnel Cloud calculator.
Context on why buyers expect this kind of tool at all: Gartner identifies value-assessment tools as a leading information source at the final technology-purchase stage, and Forrester found that 97% of surveyed technology buyers use a business case to justify a purchase. The win-rate and sales-cycle research above comes from Genius Drive / Enterprise Value Collective.
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