Business cases that hold up under scrunity

Help every prospect make the case to buy.

One source of truth for customer value. Every business case, calculator, and AI workflow runs on the same approved model, with transparent assumptions your buyer can test and share.

Review My Model Explore a Live Assessment

Built by a former DecisionLink value-selling technology leader. Guided setup for mid-market B2B teams.

Discovery

Just got off discovery with Acme. 340 qualified opps a year, they close about 22%, ACV around $48k.

Qualified opps per year340Stated

Win rate22%Stated

Win-rate lift10%Default

Business Case · Acme Corp

Business Impact Assessment

Prepared for Acme Corp

Revenue from additional wins$359,040 / yr

Capacity recovered$95,196 / yr

Expected annual impact$454,236 / yr

Live link sent to buyer

Where deals actually stall.

Your champion has to make the case internally.

They believe in it, but they have nothing to show finance or leadership.

The numbers disappear into a spreadsheet.

You send a template, the prospect fills it in (or doesn't), and you lose visibility.

The numbers don’t hold up when someone digs in.

Different reps use different assumptions, and nobody can tell a customer fact from a guess.

From discovery notes to a business case buyers can use.

Start from discovery notes, a prospect's own numbers, or an existing spreadsheet. Funnel Cloud turns them into a business case grounded in your approved value model. AI helps structure the context and narrative without changing the underlying math.

Start with what you know.

Enter the prospect’s numbers yourself, or paste discovery notes into Claude and it separates what the prospect told you from defaults that still need confirming.

Discovery

Qualified opps per year340Stated

Win rate22%Stated

Win-rate lift10%Default

Run the approved model.

Funnel Cloud calculates the benefits and scenarios using your formulas, not AI-generated arithmetic.

Approved model

Conservative$236,638

Expected$454,236

Optimized$671,834

Share and refine.

Give the buyer a live business case. Update the inputs as discovery progresses, with each change recorded in the case history.

Business case history

v3Win rate 22% → 24%Stated

v2ACV confirmed $48,000Stated

v1Case created

Works with Claude today via MCP.

Define value once. Use it everywhere.

A reusable model brings your benefits, formulas, and assumptions together. Different teams can put the same economics to work in different ways.

Governed Value Model

Sellers

In seller workflows

Build business cases from discovery, backed by approved calculations. Available in Claude today.

Claude

Build a business case for Acme from my call notes.

Expected annual impact$454,236

Calculated by your approved model

Marketing

On your website

Let prospects explore a branded ROI calculator and value assessment with their own numbers.

yoursite.com/roi

Qualified opps per year340

Win rate22%

Your annual impact$454,236

Buyers

In a live business case

Give your champion something to bring to finance and leadership: the story, assumptions, and scenarios in one place, with PDF export.

Business case · Acme Corp

PDFSarah ChenVP Operations

PDFMarcus WebbFinance Director

PDFPriya AnandIT Director

Bring your value model. Or build one with us.

Already have a spreadsheet, calculator, or value model? We'll turn it into a governed Funnel Cloud model. Starting from scratch? We'll help build the first one with you. Your team maintains it from there.

See founding pricing

Couldn't we build this ourselves with AI?: You can generate individual business cases with AI. Funnel Cloud gives your team a shared, governed model behind them, so sellers aren't rebuilding the assumptions and formulas every time.
Do we need an existing value model?: No. I can work from what you have or build the first model with you.

See all questions

Tell us how you quantify customer value today.

Have a spreadsheet or calculator you'd like reviewed? Great. Starting from scratch? That's fine too.