Turn the value models and business logic you already have into interactive, buyer-ready business cases your reps and prospects can actually use.
Launch with hands-on help. Manage and evolve it yourself.
Guided launch available. No enterprise rollout required.
ROI Business Case
Sarah Chen · VP Operations
3.2×
ROI
$127k
Net Annual Value
4 mo
Payback Period
Projected Benefits
Built by the team behind enterprise value-selling technology, redesigned for mid-market teams that don't need an enterprise program.
01
Deals stall at "let me justify this internally."
Your champion sees the value but cannot translate it into a case finance or leadership can approve. The deal goes quiet.
02
Showing value doesn't scale.
The model lives in a spreadsheet, with one person, or inside a custom tool that is difficult to update. Most opportunities never get a credible financial case.
03
Most calculators stop at a number.
A result without context does not help the buyer explain the decision or help sales understand what matters in the opportunity.
01
Each prospect receives a personalized, branded business case they can share with finance, leadership, and the rest of the buying committee.
02
Build the financial logic once and use it across website visitors and active opportunities, so a credible value case is not reserved for only the largest deals.
03
Prospects enter their own assumptions, so your team sees the problem they're solving, and results and lead data flow straight into your CRM.
Bring an existing spreadsheet, custom calculator, or documented value story. If you are starting from scratch, we can help structure the first model.
We map the assumptions, formulas, benefits, and costs into Funnel Cloud, then validate the results against your source model.
Publish a branded calculator on your website or use it with prospects during active opportunities.
The buyer receives a personalized business case, while your team receives the inputs and financial context behind it.
Bring in your value model
Metrics, assumptions, benefits, costs, and formulas live in one reusable model your team can update after launch. Every calculator and business case built from it stays in sync automatically.
Publish a branded calculator experience
Design the layout, inputs, and results prospects walk through, then publish it on your site or share it directly. Style Matcher can pull in your colors, fonts, and components automatically.
See what prospects calculate
Capture intent, hand the business case to sales, and route results straight into your CRM. Track impressions, interactions, and conversions for every calculator from one dashboard.
See it for yourself: change the assumptions on Funnel Cloud's own business case and watch it respond instantly, the same way it would for one of your prospects.
Explore a Live AssessmentWe're working directly with a small group of mid-market B2B teams to review their model, get a branded calculator and business case live, and hand it over fully configured, not a self-serve signup with no support.
Questions? hello@funnel-cloud.com
Share a link to your existing calculator or spreadsheet, or a quick description. We will take it from there.
Bring your model and tell us about your sales motion. We will take it from there.
Review My Modelor explore the platform on your own. 30-day trial, no credit card required.